For more than 40 years, I’ve been involved with public relations and marketing.
For the most part, I’ve worked in the tourism industry, however, I have a rather eclectic background due situations beyond my control. And, some I created.
In 1971, I became the Group Sales Director at Great Gorge Ski Area in McAfee, NJ. Jack Frost/Big Boulder in the Poconos, Arizona Snow Bowl, Eagle Rock and Greek Peak followed over the next decade. Then, one day, I realized I didn’t like the cold weather any more.
I was fortunate to join Eastern Steamship, a small cruiseline based in Miami, in 1982.
In the late 1990s, I realized the importance of the internet, so I began to learn how to develop a website as part of my job at a cruise-only agency. One of the stops on my journey was as a radio broker. Essentially, you buy time and sell advertising for the program(s) you do during the scheduled time. It became expensive, and after 9/11, it became difficult to get advertisers. So, I pursed online marketing.
In late 2007, I attended an internet marketing conference and learned about an internet radio platform called BlogTalkRadio. I signed up and eventually wrote an ebook called BlogTalkRadioMadeEasy.
I saw video beginning to emerge as an important online marketing element and decided to learn how to shoot, edit and upload video.
With the introduction of Social Media, I figured I had better learn how the pieces fit together, so I began integrating the elements.
Today, I’m positioning myself as the MediaMojoGuy. Google the term to see some of my work.
MOJO is not related to Austin Powers and Dr. Evil. It’s not magic, voodoo or good luck. It’s an abbreviation for Mobile Journalist.
A Mobile Journalist is a content creator, someone who produces material using the tools of the internet – text, images, audio and video – then, distributing it via social media platforms, such as podcasts, blogs and video sharing sites.
To date, I’ve produced more than 2000 podcasts and over 3000 videos on several Youtube channels, Dailymotion and Vimeo.