Video Banner for Daytona Beach Video Marketing

A video banner is a standard video with one exception, it’s height is less than the standard height. A standard HD video is rendered at 1280×720. A video banner is rendered at 1280×360 or 1280×240, allowing for the video to be placed at the top of a WordPress blog, if you’re using a theme that supports a Header widget. When Uploaded to YouTube, this is the way it displays as 640×360:

Once the OLD EMBED code is copied from the YouTube site and placed into a Header widget, the parameters are modified. This is the same video, with the height changed to 180. It could be set to autoplay and loop, but if there is audio, either music or music and voice, it’s best to NOT autoplay it.

Video Banners Create Visual Impact

I’ve been experimenting with widescreen video, like the banner at the top of a YouTube landing page.

Video Banner on YouTube

It requires some adjustments with the setup of a video editor – I’m using Sony Vegas Movie Studio Platinum 10. The PRO version might yield better resolution, but, for now, I think it’s fine.

The first version of the widescreen process produced banners similar to the one at the top of the page. Gradually, I added images. The pictures in this video banner were taken with a smartphone, so the resolution isn’t as sharp as I’d like, but they work. I could modify the code so the video would autoplay, loop and have hidden controls. Since there is music, I don’t want to have it autoplay.

The next step is to split the screen and improve the resolution of the images.

Do you think video banners are better than static banners?