27 June: Cine Europe 2011 Opens in Amsterdam’s RAI Centre

CINEMA EXPO INTERNATIONAL HAS BEEN RENAMED CINEEUROPE
The name change reflects a continued commitment to the European motion picture community.

Seminars:
“European Digital Cinema Forum (EDCF) Seminar”
“VIP Cinemas – Lessons Learned”
“Challenges Facing the Industry – How Consumers Want to See Movies and What Exhibitors Must Do to Stay Ahead”
The Coca-Cola “Cinema Retail” Seminar
“Cinema of the Future”
“Cinema Exhibition – The View From Outside”

Product Presentations from:
Paramount Pictures International
Sony Pictures Releasing International
20th Century Fox International
Universal Pictures International
Walt Disney Studios Motion Pictures International
Warner Bros. Pictures International, followed by screening of “Horrible Bosses”

Screenings:
20th Century Fox International’s
“What’s Your Number?”

Paramount Pictures International’s
“Transformers: Dark of the Moon” in IMAX 3D and RealD 3D

Sony Pictures International’s
“Friends With Benefits”

Warner Bros. Pictures International’s
“Harry Potter and the Deathly Hallows – Part 2”

Warner Bros. Pictures International’s
“Horrible Bosses”

Walt Disney Studios Motion Pictures International’s
“The Help”

Special Events:
Opening Ceremony
Keynotes:
Ad Weststrate, President, UNIC
Senator Chris Dodd, President, MPAA
CineEurope’s 20th Anniversary Party
Award Ceremony – presented by The Coca-Cola Company

Award Recipients:

Producer of the Decade
David Heyman, Producer of the “Harry Potter” franchise

International Distributors of the Year
Nancy Carson, Warner Bros. Pictures International
Tom Molter, Warner Bros. Pictures International

International Exhibitor of the Year
Moshe (Mooky) Greidinger

Award of Excellence for Contribution to European Cinema
Antonio Banderas

Rentrak’s International Box Office Achievement Award
Warner Bros. Pictures International

skeie cinema seating @ cineEurope 2011

Trade Show:

Nearly 100 companies showcasing the latest content, products, services and technologies with a show floor over 15% larger than 2010! Stop by Skeie Cinema Seating, Booth 806.

Dreamin’ Big and Workin’ Hard – Life on Planet Cowgirl (Templeton Thompson)

Templeton Thompson is a modern country singer/songwriter. She is an exhibitor, and performed during a social BBQ on 11 June, at the Western States HorseXpo in Sacramento, CA.

Chris Kodani is the owner of Infrared1st, a equine thermographer based in Fremont, CA. He is exhibiting, representing EquineIR, the training and marketing network developed by United Infrared. Chris is taking pictures to show people what the Horsexpo looks like, in digital and thermal images.

MediaMojo: Mouse over image for clickable links

computer screen for ken englishDo you know what MOJO stands for? It’s not from an Austin Powers movie. It’s not magic or voodoo. It’s an abbreviation for Mobile Journalist. And, it applies to people who generate content for websites and blogs by using the tools of the internet.

Media Mojo is the combination of several aspects of social media. Audio, video, images and text are the building blocks of a social media platform.

Since the goal of an online marketer is to generate traffic to a website or blog, the burden falls on SEO – search engine optimization. How do you optimize a website or blog so that people find you when they use a search engine such as Google, Bing, Yahoo or dozens of others? It used be done with meta-tags and keyword-rich text as content. Now, the content includes video, images and audio, along with original, relevant text that best matches the search query.

I began putting video on YouTube in 2006. Since then, I’ve produced more than 1000 videos on nearly a dozen channels.

Video a very important tool to use. You don’t have to shoot and edit motion video to have something on YouTube. It can be accomplished by converting a Powerpoint presentation to a video format. Or, better yet, taking digital images and combining them with some text and audio on a platform called Animoto, then uploading to your YouTube channel.

Recently, I began using a free script that enables an image on a blog or website to a contain several clickable links. Place your mouse on the image of the computer monitor above and you’ll see six links that go to three websites, a YouTube channel, a BlogTalkRadio (BTR) program and a Cinchcast recording.

The BTR link is for a weekly show I do with Dr. Ron Capps, aka the NicheProf. I was telling him about the script today and he encouraged me to share the information. So, in honor of my birthday, I’m giving you a gift.

If you’re interested in learning how you can embed multiple links on an image, take a look at ThingLink. It’s free. It’s easy. And, it will make your images come alive.

If you do set up an account and begin using the script, let me know. I’d like to see what you’re doing with it. You might have an idea you can share with me.

The link on the monitor for MediaMojoGuy is to a site I use to get my mojo going online. You’ll see a variety of posts that feature elements I’m trying to get indexed.

It’s an exciting time. Great opportunity for people who take the time to learn something new, and then take action and do something with the knowledge.