United Infrared’s annual education, socialization and vacation features technical sessions for roofs, walls, houses, buildings, and more, for professional thermographers. The educational concept this year includes sessions dedicated to website design and social media use. Video Marketing Basics I’ll be taking pictures and shooting some video, as documentation, but also to use in post-conference videos. Statistical information is abundant. Simply search for “video marketing statistics.” So, the stats say you need video on your website. However, the stats don’t say how much is should cost to produce a video, if you hire someone, or, how you do it, if you want to do it yourself. I will be demonstrating a “digital image to video platform” called Animoto. It’s my favorite. I know there are others, but I know how to use Animoto, and believe I can teach participants in the session how to produce and distribute a Thermal Imaging Conference video.